Rory McIlroy wins the tournament. 2023 Program.

A memo sent to PGA TOUR players last week said that Rory McIlroy came in first place on this year’s Player Impact Program.

McIlroy won the first prize of $15 million, and Tiger Woods came in second place and won $12 million. The prize amount for the 2023 Player Impact Program was $100 million, which was split between 20 players.

In 2020–21, the Player Impact Program was created to reward players who have the biggest effect on the PGA TOUR business, such as ticket sales, sponsorships, media coverage, and fan involvement. The Program is also meant to increase interest in the PGA TOUR and the game of golf.

American man sinks a putt that is 401.2 feet long, breaking the Guinness World Record for the longest golf putt ever.

Nielsen brand exposure, Google search data, media references, MARC general population awareness, and MARC golf fan awareness are some of the things that are used to judge the Player Impact Program. This year, these two took the place of the MVP Index and the Q-Score.

In the memo, TOUR Executive Vice President and Chief Player Officer Jason Gore said, “The scoring model for the Program is meant to be as objective as possible with the goal of quantifying the impact each player has on the PGA TOUR.”

A player must have played in at least five PGA TOUR events in one of the last five seasons in order to be qualified. In both 2021 and 2022, Woods was ranked No. 1 on the Player Impact Program.

The Player Impact Program prize pool for 2024 will be $50 million, split between 10 players. Most of the $50 million difference will be used to increase bonuses for players in the FedExCup and Comcast Business TOUR Top 10.

This is how the 2023 Player Impact Program stands and how much money was paid out: