LIV Golf is adding five new executives to its board, which shows that it is serious about competing with the PGA Tour. This happened after golf star Tiger Woods said he was hopeful about talks between the two competing golf tours.
An announcement from LIV Golf not long ago revealed some important changes to their leadership. Someone named David Phillipps has been hired as the new Chief Financial Officer. Ross Hallett will be in charge of events. Katie O’Reilly is now in charge of running Team Business Operations.
Pam Sacree has been named Head of Human Resources, and Tim Taylor will be in charge of the league’s office in London, which is backed by Saudi Arabia.
Woods, a famous golfer, recently said that talks with the PGA Tour are “heading in the right direction.” This could mean big changes for golf in the future. But LIV’s most recent strategy moves show that they are still determined to grow, no matter what happens in these talks.
Read More: Rory McIlroy’s first remarks after conceding defeat at the Masters, leaving the star heartbroken at Augusta.
Read More: Top 10 Best Women Golfers of All Time, Ranked.
After the historic deal between the PGA Tour and the Public Investment Fund of Saudi Arabia (PIF) was made public last June, it wasn’t clear what would happen to the independent league. Jay Monahan, the commissioner of the PGA Tour and a key figure in this peace deal, made it clear that there will be no “merger” with LIV Golf.
“Let me be clear that despite many reports,” Monahan said in the summer of 2017. “The PGA Tour, LIV Golf, and the PIF are not joining together in this way.” The PIF will have a small stake in the business.
But things get more complicated because LIV CEO Greg Norman wasn’t at the first talks that led to the June 6 announcement of a preliminary deal.
The fact that the LIV team added five new executives on Wednesday shows that the rebel league isn’t going away any time soon. Former professional golfer Norman agreed, saying last October, “I had ‘zero’ concerns about the long-term future of LIV Golf.”
“I knew exactly the investment into LIV and the long-term ability of the franchises, and the valuation of each one of these franchises,” he said. “The money was going to be put into that from the start, and it will stay there.” “I knew LIV would always be there.”
Even though there are some questions, the PGA Tour is still in talks with PIF 10 months after the June 6 announcement. Tiger Woods and other PGA Tour players met with PIF members in March. This was a positive sign for the future of professional golf.
In his speech at the Masters last week, Woods said that the talks from last month were “positive.” “I’m not sure if we’re getting closer, but we’re going the right way.” That meeting was very good, and I think everyone felt good after it.
